More evidence surfaced that the Apple iPhone 5c is a failure. To make matters worse, it has been in the market such a short time. Apparently, consumers do not want the under-featured, over-prices smartphone--no matter how many colors it comes in. On the other hand, there is growing evidence that Apple's new flagship--the iPhone 5s-- is an unqualified success.
Consumer electronics research firm NPD Group reported that:
The diverging fates of Apple’s iPhone 5s and 5c have been widely reported, and our latest channel checks confirm that Apple indeed has cut back 5c production by 35% and increased 5s production by 75%.
Apple cannot afford to lose face by killing the iPhone 5c. It is, however, in the unenviable position of having to cut the smartphone's price, and perhaps cut it sharply.
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